B

Below-Average Risk (35–42%)

Rank #1121 of all employers

2026 data Public-data reference. official source

CHOICE HOTELS INTERNATIONAL INC /DE

Open-data reference.

CHH Hotels & Motels SIC 7011
AI Displacement Risk Score
39.4% B

Weighted average O*NET AI exposure score for this industry's occupation mix

Workforce Size
N/A
Not reported in XBRL filings
Industry Classification
Hotels & Motels
SIC Code: 7011
NAICS Sector: 72

AI Displacement Risk Analysis

Companies in Hotels & Motels face below-average AI displacement risk. Most roles require human dexterity, interpersonal skills, or on-site work that remains difficult for current AI systems.

A
B
C
D
F

Workforce Insight

CHOICE HOTELS INTERNATIONAL INC /DE (CHH) operates in Hotels & Motels under SIC 7011, mapping to NAICS sector 72. The company carries an AI displacement risk grade of B with a weighted exposure score of 39.4%, derived from the occupation mix typical to this industry and mapped against O*NET Database 30.0 task-level automation probabilities. This positions CHOICE HOTELS INTERNATIONAL INC /DE at rank #1121 among all public employers tracked by PlainWorkforce.

Workforce size is not disclosed in recent SEC filings. The estimated occupation mix includes 6 distinct roles drawn from BLS industry-occupation employment distributions, with Food preparation and serving related workers, all other representing the largest share.

For workers and investors, the Grade B signal matters because it quantifies exposure to a specific macro force, the ongoing displacement pressure from generative AI and robotic process automation, that traditional financial disclosures do not yet capture. Grades A and B indicate workforces anchored in tasks requiring physical presence, complex judgment, or interpersonal skill; Grades D and F concentrate in clerical, administrative, and routine analytical tasks now within reach of large language models. Read this profile alongside the occupation-level task and skill breakdowns and the BLS employment projections to build a complete picture of CHOICE HOTELS INTERNATIONAL INC /DE's labor footprint.

Estimated Workforce Occupation Mix

Based on BLS industry-occupation employment distributions for Hotels & Motels. AI exposure scores from O*NET Database 30.0.

Occupation Est. Workforce Share AI Exposure
Food preparation and serving related workers, all other
SOC 35-9099
50%
35%
Gambling service workers, all other
SOC 39-3019
20%
35%
Shipping, receiving, and inventory clerks
SOC 43-5071
12%
60%
First-line supervisors of retail sales workers
SOC 41-1011
8%
45%
Funeral home managers
SOC 11-9171
6%
38%
First-line supervisors of landscaping, lawn service, and groundskeeping workers
SOC 37-1012
4%
29%

Frequently Asked Questions

What is CHOICE HOTELS INTERNATIONAL INC /DE's AI risk grade?

CHOICE HOTELS INTERNATIONAL INC /DE (CHH) has an AI risk grade of B with a score of 39.4% — below-average risk (35–42%). Companies in Hotels & Motels face below-average AI displacement risk. Most roles require human dexterity, interpersonal skills, or on-site work that remains difficult for current AI systems.

How is the AI risk score calculated?

The AI risk score is computed from the company's primary industry (SIC 7011: Hotels & Motels), mapped to Bureau of Labor Statistics occupational employment distributions. For each occupation in the industry workforce, we apply O*NET task-level AI exposure scores and compute a weighted average. A score of 0 means no AI risk; 100 means maximum exposure.

Which occupations at CHOICE HOTELS INTERNATIONAL INC /DE face the most AI risk?

Based on the industry occupation mix, key roles at CHOICE HOTELS INTERNATIONAL INC /DE include: Food preparation and serving related workers, all other (35% AI exposure), Gambling service workers, all other (35% AI exposure), Shipping, receiving, and inventory clerks (60% AI exposure). These represent the largest estimated workforce shares.

How many employees does CHOICE HOTELS INTERNATIONAL INC /DE have?

CHOICE HOTELS INTERNATIONAL INC /DE's employee count is not reported in its XBRL filings. Workforce size can vary — check the company's most recent annual report or SEC filings for current data.

Has CHOICE HOTELS INTERNATIONAL INC /DE had layoffs?

WARN Act layoff notices and workforce reduction history for CHOICE HOTELS INTERNATIONAL INC /DE are published by state labor agencies and the U.S. Department of Labor. WARN Act data covers mass layoffs affecting 100+ workers, as required by federal reporting. Not all workforce changes are captured in WARN filings.

What industry is CHOICE HOTELS INTERNATIONAL INC /DE in?

CHOICE HOTELS INTERNATIONAL INC /DE is classified under SIC code 7011 (Hotels & Motels), which maps to NAICS sector 72. Industry classification determines the occupation mix used to compute the AI displacement risk score.

AI risk scores are estimates based on industry-level occupation distributions and may not reflect individual employer hiring practices. Data sources: SEC EDGAR (company SIC codes) · O*NET Database 30.0 (AI exposure scores) · BLS Employment Projections 2024–2034. This is not financial advice.

Related

Data sourced from official public datasets. See our methodology for details. Retrieved and formatted by PlainWorkforce Editorial