Personal care services
NAICS Code: 812100
Industry Insight
The Personal care services industry is classified under NAICS code 812100 and employed approximately 766,900 workers in 2024 according to the Bureau of Labor Statistics Employment Projections program. By 2034, BLS projects employment will reach 835,100 — a net change of +68,200 jobs over the decade. That works out to a +8.9% projected growth rate, a measured but positive trajectory.
NAICS 812100 sits within a broader sector ecosystem whose health depends on demographic trends, technology adoption curves, and policy decisions on immigration, tax incentives, and labor regulation. The occupation mix inside Personal care services determines how AI displacement risk filters down to individual workers — industries dominated by clerical and routine analytical roles face the steepest exposure, while those anchored in physical skill, patient care, or creative judgment retain stronger resilience. The growth outlook makes this industry an attractive target for career changers, training investments, and regional economic development.
Use this industry profile alongside our occupation rankings and employer AI risk grades to build a full picture. The BLS publishes detailed wage and employment figures for each sector in its Occupational Employment and Wage Statistics and Employment Projections programs. The BLS Employment Projections methodology blends input-output modeling, productivity forecasts, and occupational staffing patterns, so estimates are directional rather than precise, and industry-level outcomes depend heavily on macroeconomic conditions that evolve between projection cycles.
Peer Industries by Employment
How Personal care services (NAICS 812100) compares to industries of similar size, ordered by 2024 BLS employment.
| Industry | 2024 | Growth |
|---|---|---|
| Other specialty trade contractors | 805,600 | +5.3% |
| Machinery manufacturing (3331,2,4,9) | 780,200 | +0.3% |
| Special food services | 778,300 | +5.6% |
| Personal care services | 766,900 | +8.9% |
| Professional and commercial equipment and supplies merchant wholesalers | 751,700 | +5.7% |
| Pharmacies and drug retailers | 709,800 | -1.6% |
Peers are selected by similarity in 2024 employment. Figures in thousands. Source: BLS Employment Projections 2024–2034.
Frequently Asked Questions
How many people work in Personal care services?
As of 2024, the Personal care services industry employs approximately 766,900 workers in the United States, according to BLS Employment Projections data.
Is Personal care services growing or declining?
The Personal care services industry is projected to grow by 8.9% from 2024 to 2034, a net change of +68,200 jobs over the decade.
What jobs are in the Personal care services industry?
The Personal care services industry (NAICS 812100) employs workers across a range of occupations. Browse the full occupations directory to see AI exposure scores, wage data, and growth projections for specific roles common in this industry.
How will AI affect the Personal care services industry?
AI impact on the Personal care services industry depends on the specific occupation mix. Industries with more routine data processing and clerical roles tend to have higher AI displacement risk, while those requiring physical labor, complex judgment, or creative work face lower risk. View occupation-level AI exposure scores for detailed analysis.
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Source: Bureau of Labor Statistics Employment Projections 2024–2034 Bureau of Labor Statistics Employment Projections 2024–2034 Employment figures in thousands. Data reflects projected changes over the 2024–2034 decade