Advertising and promotions managers
SOC Code: 11-2011
Advertising and promotions managers carries a 28% AI exposure score (Medium automation risk), with a median annual wage of $126,960 and -2.2% projected employment growth from 2024 to 2034 (BLS), affecting approximately 27,000 workers. Full task breakdown, skills, and employer data are below.
Proportion of tasks susceptible to AI automation (O*NET analysis)
At 28% AI exposure, Advertising and promotions managers sits 9 points below the 37.2% average across 832 U.S. occupations - more exposed than 23% of them. Most of its core tasks still require human judgment.
Career outlook score
64/100
Advertising and promotions managers, weighted across 3 of 3 tracked dimensions
A weighted composite of median wage, projected growth, and AI-automation security (inverted exposure), each benchmarked against every other tracked occupation. It describes this occupation's standing across those three dimensions, not a guarantee of future outcomes.
- Median wage A+ $126,960
Annual median wage, percentile rank vs all tracked occupations
- Projected growth F -2.2%
Projected employment change, 2024-2034, BLS Employment Projections
- AI exposure (inverted) B+ 28% exposure
Lower O*NET task-automability scores lower risk; this dimension scores security, not exposure
Home health and personal care aides is #1 of 832 occupations by employment (4.3M, AI exposure rank #392 at 35%) vs. Bookkeeping, accounting, and auditing clerks #1 by AI task exposure (95%, employment rank #17 at 1.6M).
Automation-risk inventory
Exclusive cut of 832 occupations by PlainWorkforce automation-risk band. Orthogonal to the continuous AI-exposure distribution chart below and to this occupation's single risk badge, this is the corpus band mix, with Advertising and promotions managers in the Medium band.
Credential × growth standing
Bachelor's band with mid-pack BLS pace
Advertising and promotions managers shares the Bachelor's gate with 178 peer occupations and lands in Slow growth (245 of 832). Neither the rarest nor the most crowded growth shelf - use wage and AI desks on this page for the differentiator.
Where Advertising and promotions managers sits among all occupations
AI-exposure score distribution across 832 U.S. occupations (O*NET task analysis). This occupation is marked in rose.
Where Advertising and promotions managers sits by AI exposure
AI-exposure score distribution across U.S. occupations (O*NET task analysis)
28% Among the lowest lower than 77% of 832 occupations
Occupations, banded by AI-exposure score
Each bar is a band; taller bars hold more occupations. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count and share, and where it sits relative to this entry.
Source O*NET task data (U.S. Department of Labor) · BLS 2024–2034
Source: O*NET task data (U.S. Department of Labor); AI-exposure scores are PlainWorkforce's analysis. As of BLS 2024–2034.
Advertising and promotions managers vs. its occupational neighbors
AI exposure (horizontal) vs projected 2024–2034 growth (vertical) for occupations in the same SOC group. Advertising and promotions managers is marked in rose; the top-left corner is the most future-proof.
Source: BLS Employment Projections 2024–2034 (growth) and O*NET (AI-exposure analysis by PlainWorkforce).
Employment Projections
Where This Score Comes From
Advertising and promotions managers's Medium automation-risk tier is computed from O*NET Database 30.0 task-level analysis, where each documented task the occupation performs is evaluated against current generative AI, robotic process automation, and machine-learning capabilities. A score below 40% reflects tasks anchored in physical dexterity, unstructured environments, or high-touch human interaction that current AI cannot reliably replicate.
The employment, wage, and education figures above come from a second, separate federal source: BLS Employment Projections 2024–2034, matched to the O*NET task data by Standard Occupational Classification (SOC 11-2011) code, with the wage figure cross-validated against the BLS Occupational Employment and Wage Statistics (OEWS) May 2024 survey. BLS figures are presented exactly as published, with no adjustment on our part; the SOC-code match is what lets Advertising and promotions managers be compared directly against every other tracked occupation on the same basis, not just roles that happen to share a job title.
For career planners, this profile should be read alongside the task, skill, and knowledge breakdowns below and the list of employers whose workforce composition includes Advertising and promotions managers. Adjacent occupations shown further down offer lateral moves that preserve industry knowledge while potentially reducing exposure.
Education & Entry Requirements
Top Tasks (O*NET)
- 1. Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
- 2. Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.
- 3. Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
- 4. Manage sales team, including setting goals, providing incentives, and evaluating employee performance.
- 5. Coordinate with the media to disseminate advertising.
- 6. Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
- 7. Plan and execute advertising policies and strategies for organizations.
- 8. Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.
- 9. Prepare and negotiate advertising and sales contracts.
- 10. Formulate plans to extend business with established accounts and to transact business as agent for advertising accounts.
Key Skills Required
- Active Listening
- Speaking
- Critical Thinking
- Social Perceptiveness
- Reading Comprehension
- Writing
- Judgment and Decision Making
- Coordination
- Complex Problem Solving
- Time Management
Knowledge Areas
- Sales and Marketing
- English Language
- Communications and Media
- Customer and Personal Service
- Administration and Management
- Computers and Electronics
- Administrative
- Mathematics
- Economics and Accounting
- Education and Training
Frequently Asked Questions
Will AI replace Advertising and promotions managers?
Advertising and promotions managers has an AI exposure score of 28%, indicating a medium level of automation risk. The majority of tasks in this role require human judgment, creativity, or physical presence that AI cannot easily replicate.
What is the job outlook for Advertising and promotions managers?
According to BLS Employment Projections 2024-2034, Advertising and promotions managers is projected to decline by 2.2% over the decade. Current employment stands at approximately 27,000 workers.
What skills are needed for Advertising and promotions managers?
Key skills for Advertising and promotions managers include Active Listening, Speaking, Critical Thinking, and others. Typical entry-level education is Bachelor's degree.
How much do Advertising and promotions managers earn?
The median annual wage for Advertising and promotions managers is $126,960, according to BLS Occupational Employment and Wage Statistics (May 2024). Actual earnings vary by location, experience, industry, and employer. The BLS publishes detailed wage percentiles by region in its Occupational Employment and Wage Statistics program.
What education is required for Advertising and promotions managers?
The typical entry-level education for Advertising and promotions managers is Bachelor's degree. Employers generally expect Less than 5 years of related work experience. On-the-job training typically involves None. Requirements can vary by employer and specialization.
Which companies employ Advertising and promotions managers?
Advertising and promotions managers roles exist across many industries and employers. Workforce composition is estimated from BLS industry-occupation employment distributions matched to SEC-registered public companies.
AI Exposure Rating
Medium automation risk based on 10 analyzed tasks. Most tasks require human judgment and are resistant to automation.
Nationwide occupations with similar workforce profiles
Two data-derived peer sets for Advertising and promotions managers: AI-exposure neighbors and BLS 2034 growth neighbors (distinct comparison neighborhoods, cross-occupation).
Similar AI exposure score
Nearest O*NET task-automability scores nationwide (28% here).
- Acupuncturists · AI exposure 28%
- Agricultural inspectors · AI exposure 28%
- Carpenters · AI exposure 28%
- Emergency medical technicians · AI exposure 28%
Similar projected growth (2024–2034)
Nearest BLS employment change rates nationwide (-2.2% here).
- Bailiffs · growth -2.2%
- Bicycle repairers · growth -2.3%
- Cutting and slicing machine setters, operators, and tenders · growth -2.3%
- Loan interviewers and clerks · growth -2.3%
Peers are nearest-neighbor matches on published BLS + O*NET metrics among occupations with ≥10,000 workers in 2024; corpus ranks above sort the full tracked set.
Related Occupations
Showing 6 of 21 occupations with a comparable automation-risk profile.
What to do with this
Use Advertising and promotions managers' numbers above to compare, not just read in isolation.
- Compare Advertising and promotions managers side by side against another occupation on wage, growth, and AI exposure. Workforce comparison tool
- Understand how the AI exposure score above is actually calculated before treating it as a verdict. Reading AI exposure scores
- See the full ranked list of occupations with the lowest automation exposure nationwide. Safest occupations from AI
AI exposure scores estimate task automatability from O*NET data; they are not a certainty of job loss, and BLS growth projections are estimates, not guarantees.
Data sources: Bureau of Labor Statistics Employment Projections 2024–2034 and O*NET Database 30.0. Employment figures are rounded. Wage data from BLS Occupational Employment Statistics (OES).