Advertising and promotions managers
SOC Code: 11-2011
Advertising and promotions managers carries a 28% AI exposure score (Medium automation risk), with a median annual wage of $126,960 and -2.2% projected employment growth from 2024 to 2034 (BLS), affecting approximately 27,000 workers. Full task breakdown, skills, and employer data are below.
Proportion of tasks susceptible to AI automation (O*NET analysis)
AI Exposure vs Industry Growth
Total occupations tracked
832
Covering all SOC major groups
Data currency
2024
BLS Employment Projections
AI exposure avg
40%
Fleet-wide median across all roles
Composite score weighing O*NET task data completeness, BLS projection methodology, and cross-validation with employer risk grades.
Employment Projections
Occupation Insight
Advertising and promotions managers (SOC 11-2011) carries an AI exposure score of 28%, placing it in the Medium automation-risk tier. This score is computed from O*NET Database 30.0 task-level analysis, where each task an occupation performs is evaluated against current generative AI, robotic process automation, and machine-learning capabilities. A score below 40% reflects tasks anchored in physical dexterity, unstructured environments, or high-touch human interaction that current AI cannot reliably replicate.
The economic context matters alongside the risk score. BLS counted approximately 27,000 workers in this occupation in 2024, and projects a -2.2% change through 2034 — a decline that often compounds with high AI exposure to create displacement headwinds. Median annual compensation stands at $126,960, reflecting both skill scarcity and the value employers place on the tasks that remain difficult to automate. Entry typically requires Bachelor's degree, plus Less than 5 years of related experience.
For career planners, this profile should be read alongside the task, skill, and knowledge breakdowns below and the list of employers whose workforce composition includes Advertising and promotions managers. Adjacent occupations shown further down offer lateral moves that preserve industry knowledge while potentially reducing exposure. Pair the AI exposure score with the BLS employment projection and wage percentiles above for a complete career assessment.
Education & Entry Requirements
Top Tasks (O*NET)
- 1. Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
- 2. Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.
- 3. Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
- 4. Manage sales team, including setting goals, providing incentives, and evaluating employee performance.
- 5. Coordinate with the media to disseminate advertising.
- 6. Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
- 7. Plan and execute advertising policies and strategies for organizations.
- 8. Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.
- 9. Prepare and negotiate advertising and sales contracts.
- 10. Formulate plans to extend business with established accounts and to transact business as agent for advertising accounts.
Key Skills Required
- Active Listening
- Speaking
- Critical Thinking
- Social Perceptiveness
- Reading Comprehension
- Writing
- Judgment and Decision Making
- Coordination
- Complex Problem Solving
- Time Management
Knowledge Areas
- Sales and Marketing
- English Language
- Communications and Media
- Customer and Personal Service
- Administration and Management
- Computers and Electronics
- Administrative
- Mathematics
- Economics and Accounting
- Education and Training
Frequently Asked Questions
Will AI replace Advertising and promotions managers?
Advertising and promotions managers has an AI exposure score of 28%, indicating a medium level of automation risk. The majority of tasks in this role require human judgment, creativity, or physical presence that AI cannot easily replicate.
What is the job outlook for Advertising and promotions managers?
According to BLS Employment Projections 2024-2034, Advertising and promotions managers is projected to decline by 2.2% over the decade. Current employment stands at approximately 27,000 workers.
What skills are needed for Advertising and promotions managers?
Key skills for Advertising and promotions managers include Active Listening, Speaking, Critical Thinking, and others. Typical entry-level education is Bachelor's degree.
How much do Advertising and promotions managers earn?
The median annual wage for Advertising and promotions managers is $126,960, according to BLS Occupational Employment and Wage Statistics (May 2024). Actual earnings vary by location, experience, industry, and employer. The BLS publishes detailed wage percentiles by region in its Occupational Employment and Wage Statistics program.
What education is required for Advertising and promotions managers?
The typical entry-level education for Advertising and promotions managers is Bachelor's degree. Employers generally expect Less than 5 years of related work experience. On-the-job training typically involves None. Requirements can vary by employer and specialization.
Which companies employ Advertising and promotions managers?
Advertising and promotions managers roles exist across many industries and employers. Workforce composition is estimated from BLS industry-occupation employment distributions matched to SEC-registered public companies.
AI Exposure Rating
Medium automation risk based on 10 analyzed tasks. Most tasks require human judgment and are resistant to automation.
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Data sources: Bureau of Labor Statistics Employment Projections 2024–2034 and O*NET Database 30.0. Employment figures are rounded. Wage data from BLS Occupational Employment Statistics (OES).