Public relations managers
SOC Code: 11-2032
Public relations managers carries a 34% AI exposure score (Medium automation risk), with a median annual wage of $138,520 and +5.0% projected employment growth from 2024 to 2034 (BLS), affecting approximately 83,200 workers. Full task breakdown, skills, and employer data are below.
Proportion of tasks susceptible to AI automation (O*NET analysis)
AI Exposure vs Industry Growth
Total occupations tracked
832
Covering all SOC major groups
Data currency
2024
BLS Employment Projections
AI exposure avg
40%
Fleet-wide median across all roles
Composite score weighing O*NET task data completeness, BLS projection methodology, and cross-validation with employer risk grades.
Employment Projections
Occupation Insight
Public relations managers (SOC 11-2032) carries an AI exposure score of 34%, placing it in the Medium automation-risk tier. This score is computed from O*NET Database 30.0 task-level analysis, where each task an occupation performs is evaluated against current generative AI, robotic process automation, and machine-learning capabilities. A score below 40% reflects tasks anchored in physical dexterity, unstructured environments, or high-touch human interaction that current AI cannot reliably replicate.
The economic context matters alongside the risk score. BLS counted approximately 83,200 workers in this occupation in 2024, and projects a +5.0% change through 2034 — modest growth that keeps the occupation viable even as tasks evolve. Median annual compensation stands at $138,520, reflecting both skill scarcity and the value employers place on the tasks that remain difficult to automate. Entry typically requires Bachelor's degree, plus 5 years or more of related experience.
For career planners, this profile should be read alongside the task, skill, and knowledge breakdowns below and the list of employers whose workforce composition includes Public relations managers. Adjacent occupations shown further down offer lateral moves that preserve industry knowledge while potentially reducing exposure. Pair the AI exposure score with the BLS employment projection and wage percentiles above for a complete career assessment.
Education & Entry Requirements
Top Tasks (O*NET)
- 1. Assign, supervise, and review the activities of public relations staff.
- 2. Confer with labor relations managers to develop internal communications that keep employees informed of company activities.
- 3. Design and edit promotional publications, such as brochures.
- 4. Develop and maintain the company's corporate image and identity, which includes the use of logos and signage.
- 5. Develop, implement, or maintain crisis communication plans.
- 6. Direct activities of external agencies, establishments, or departments that develop and implement communication strategies and information programs.
- 7. Draft speeches for company executives and arrange interviews and other forms of contact for them.
- 8. Establish and maintain effective working relationships with clients, government officials, and media representatives and use these relationships to develop new business opportunities.
- 9. Evaluate advertising and promotion programs for compatibility with public relations efforts.
- 10. Facilitate consumer relations or the relationship between parts of the company, such as the managers and employees, or different branch offices.
Frequently Asked Questions
Will AI replace Public relations managers?
Public relations managers has an AI exposure score of 34%, indicating a medium level of automation risk. The majority of tasks in this role require human judgment, creativity, or physical presence that AI cannot easily replicate.
What is the job outlook for Public relations managers?
According to BLS Employment Projections 2024-2034, Public relations managers is projected to grow by 5.0% over the decade. Current employment stands at approximately 83,200 workers.
What skills are needed for Public relations managers?
Public relations managers requires a combination of technical knowledge and interpersonal skills. Typical education requirement: Bachelor's degree.
How much do Public relations managers earn?
The median annual wage for Public relations managers is $138,520, according to BLS Occupational Employment and Wage Statistics (May 2024). Actual earnings vary by location, experience, industry, and employer. The BLS publishes detailed wage percentiles by region in its Occupational Employment and Wage Statistics program.
What education is required for Public relations managers?
The typical entry-level education for Public relations managers is Bachelor's degree. Employers generally expect 5 years or more of related work experience. On-the-job training typically involves None. Requirements can vary by employer and specialization.
Which companies employ Public relations managers?
Public relations managers roles exist across many industries and employers. Workforce composition is estimated from BLS industry-occupation employment distributions matched to SEC-registered public companies.
AI Exposure Rating
Medium automation risk based on 10 analyzed tasks. Most tasks require human judgment and are resistant to automation.
Related Occupations
Career Guides
Explore More on PlainWorkforce
Data sources: Bureau of Labor Statistics Employment Projections 2024–2034 and O*NET Database 30.0. Employment figures are rounded. Wage data from BLS Occupational Employment Statistics (OES).